Primarily hired to work on the social graphics, print collateral, advertisements, sponsor pitch mockups, and merchandise for DragCon, I have also fulfilled design tasks for World of Wonder & subsidiary key art, retail support, digital signage, and website updates.
Marketed properties include:
Drag Race:
Canada's Drag Race
Canada's Drag Race vs The World
Drag Race Belgique
Drag Race Brasil
Drag Race France
Drag Race Italia
Drag Race México
Drag Race Philippines
Drag Race Sverige
RuPaul's Drag Race
RuPaul's Drag Race All Stars
RuPaul's Drag Race Down Under
Rupaul's Drag Race UK
WOW Presents Plus:
Avalon TV
Binge Queens
House on Fire
Keeping Up With Krystal Versace
Sketchy Queens
UNHhhh
Why R Humans?
WOW Podcast Network:
Homophilia
Night Fever
The Things That Made Me Queer
RuPaul's DragCon LA 2024 - Betsey Johnson Merch Collaboration
For this collaboration, Betsey Johnson provided us with a selection of sticker images and t shirt illustrations. While I provided support for the t shirts (mockups, web retail images, tag design), I was the primary driving force behind the sticker sheet. In addition to pulling provided designs that would appeal to the DragCon demographic, I developed similarly styled designs that matched the beach theme utilized by much of the new event merchandise. In addition, I replaced the original text on the heart sticker with a hand drawn traditional tattoo-style "DragCon."
RuPaul's DragCon UK 2023 - Season 15 Advertising
With the RuPaul's Drag Race season 15 premiere and DragCon UK 2023 scheduled for the same weekend, WOW had a perfect opportunity to cross-promote. In order to drive subscriptions for WOW Presents Plus, management wanted branding so bold attendees wouldn't be able to look anywhere without catching the new key art. They arranged for a promotion to watch the first episode of the double premiere for free, which would give fans a taste of the staggering talent entering the Werk Room. However, the timing also meant that key art would only be finalized within a couple days of certain print deadlines. So as soon as we had the files, I applied that branding and direct QR code link to every surface still available: booth walls, banners, table attachments, lounge posters, entryway frames, and more. WOWPP saw a significant increase in traffic and subscriptions that weekend.
DragCon LA 2024 Social Assets - Templated
Building on the success of the silhouette style graphics I defined for DragCon UK 2023, I developed a new style of teaser that would streamline the production process. We often receive preferred promotional images within a days of making a post, so the new pixel obscured images would take considerably less time to execute and not interfere with other project priorities. In addition, the new flyer style emphasizes bold, dynamic shapes that align with current style trends and ensures the queen names are visible in our feed once cropped to a 1x1 ratio. All of these have templates developed in Photoshop or Canva in order to maintain consistency.
DragCon UK 2023 Social Graphics
New visual concepts encouraged engagement to appeal to social media algorithms and highlighted improvements from previous events, which directly correlated with tripled weekly ticket sales.
DragCon LA 2022 Badge Excerpts
Badge buildout included improving upon previous template iterations and color choices to make badges attractive and distinctive from each other. In addition, I implemented a Publisher system that could pull Queen names from a spreadsheet in order to automatically generate hundreds of custom name badges.
Drag Race France Enamel Pin
I developed this new design from scratch through many rounds of iteration to compliment the existing line of Drag Race international franchise enamel pins, drawing upon distinctly "French" feeling visuals.